Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – the world’s largest mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.
REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.
The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.
In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.
In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.
On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.
View the case studySpearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.
View the case studySpearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.
View the case studyOrganized by the HKTDC, Asia’s premier fashion event – CENTRESTAGE – returned to the Hong Kong Convention and Exhibition Centre in September 2022. Running for three days, CENTRESTAGE brought fashion brands, designers and buyers together with the public. Its 20 fashion shows featured the latest collections of more than 230 brands from 15 countries and regions.
Find out moreTaiwan’s key role in the global technology industry chain was highlighted recently when Meta joined the Institute for Information Industry (III) to create the first Meta XR Hub in Asia – Meta XR Hub Taiwan.
Find out moreCapitalising on the popularity and great potential of metaverse ecosystems in the China market, Pico subsidiary Shanghai Pixels Information Technology Co., Ltd. (‘Pico’), as a founder-strategic investor, joined 263 Network Communications Co., Ltd. (‘Net263 Ltd.’) and Shanghai Wocheng Information Technology Limited (‘China Unicom’s subsidiary Shanghai Wocheng’) to launch YAOLAND, a new HTML5 metaverse platform, in July 2022. Designed to be suitable for brands in all industries, it is a cost-effective, immersive gamified virtual marketing platform requiring no downloads to use.
View the case studyOrganized by Hong Kong Chinese Orchestra, the Hong Kong Academy for Performing Arts and the Centre for Chinese Music Studies, the Chinese University of Hong Kong, the 2nd International Symposium for Chinese Music Conducting returned virtually in May. Aims of the Symposium included encouraging musicians to share visions for the development of Chinese music conducting, promoting a Chinese cultural legacy, and training up-and-coming talent.
Find out moreAt the 14th China (Anhui) International Household Appliances and Consumer Electronics Expo’s (‘ACE Expo’) first-ever online exhibition, more than 200 brands showcased their latest technology products across seven themed zones and five pavilions, with the Expo programme also featuring ‘exhibition’, ‘industry forum’ and ‘business meeting’ sessions.
View the case studyPlatinum PRO Awards: #TeamStateFarm Football Find
#TeamStateFarm Football Find
Gold Winner:
Best Use of An App
Best Use of Gamification, Contests and Sweepstakes
Best Integrated Campaign
Silver Winner:
Best Use of AI/VR/AR
Best Buzz Campaign
Bronze Winner:
Best Brand Awareness Campaign
OMEN Challenge: The Video Game Game Show
Gold Winner:
Best Use of Emerging Technology
Bronze Winner:
Best Gaming or Esports Campaign
Certificate of Excellence
Experiential Activation by a Technology Brand
Australian Army stand
Team Coca-Cola Play Nation at Tokyo 2020 Olympics
Best Association/Corporate Meeting
Best Stand Design & Build
Saudi Arabian Airlines:
Ex Award Winner: Best Esports/Gaming Experience
Ex Award Winner: Best Pandemic-era Campaign
Gold Finalist: Best Hybrid Event Program
Theme Interpretation: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
Exhibition Design: Self-built pavilions – Category B (between 1,750 and 2,500 sq. m.)
Exhibition Design: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
Exhibition Design: Thematic District pavilions – Sustainability
People’s Choice Awards
Best Elements/Details (Exterior Membrane)
Best Use of Technology (SAWER System)
Best Sustainable Design
‘Certificate of Merit’ in the Media and Communication category
Bronze: Media and Communication
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
HSBC Hex-Live
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
OMEN Challenge: The Video Game Game Show
The 111th NAACP National Convention (virtual)
HSBC Hex-Live
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
Rentokil Initial Digital Ecosystem Experience
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
Hong Kong WinterFest
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
Silver
Bronze
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
'Blue and White – The Glory of the Silk Road’ exhibition
Ex Winner in Best Production of an Event (B-To-B)
Gold in Best Millennial or Gen Z Campaign
Silver in Best Trade Show Activation
Honor 8X Beyond Limits
Adobe @ ITMA 2019 Barcelona
Oerlikon @ ITMA 2019 Barcelona
Mercedes-Benz BAM Festival 2019
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
Innovative Booth Design Excellence Award (73 sqm & above)
Innovative Pavilion Design Excellence Award
Most Interesting Event Excellence Award (1,001 pax & above)
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
4. Best Event (201 pax and above)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category