digital
CENTRESTAGE 2022
Organized by the HKTDC, Asia’s premier fashion event – CENTRESTAGE – returned to the Hong Kong Convention and Exhibition Centre in September 2022. Running for three days, CENTRESTAGE brought fashion brands, designers and buyers together with the public. Its 20 fashion shows featured the latest collections of more than 230 brands from 15 countries and regions.
Find out more
exhibition
Jewellery & Gem ASIA Hong Kong Special Edition
Known as a shining opportunity for the jewellery industry to display the latest products, find inspiration in the latest trends and make new connections, Jewellery & Gem ASIA Hong Kong Special Edition made a keenly anticipated return in June 2022.
Find out more
activation
Mercedes-Benz EQS Launch at Peak Galleria
The words ‘This is for you, Hong Kong’ beckoned guests to the launch of the new Mercedes-Benz EQS at the Peak Galleria in November 2021. Pico was entrusted to provide a wide range of expertise for the event, including design and build, event management, show planning and production, and talent and manpower management services.
Find out more
digital
The 2nd International Symposium for Chinese Music Conducting
Organized by Hong Kong Chinese Orchestra, the Hong Kong Academy for Performing Arts and the Centre for Chinese Music Studies, the Chinese University of Hong Kong, the 2nd International Symposium for Chinese Music Conducting returned virtually in May. Aims of the Symposium included encouraging musicians to share visions for the development of Chinese music conducting, promoting a Chinese cultural legacy, and training up-and-coming talent.
Find out more
exhibition
Art Central Hong Kong 2022
A cornerstone of Hong Kong Art Week and the biggest event of its kind in the Asia-Pacific region, Art Central showcased masterpieces from innovative galleries and talented artists from around the world, attracting buyers, collectors and art lovers alike to Hong Kong.
Find out more
digital
Virtual Tour Exhibition – Ink Global 2021
Kicking off on Christmas Day 2021, the ‘Ink Global 2021’ exhibition was conceived as a vehicle to promote ink art and foster cross-pollination of ink art cultures. Held at the Hong Kong Central Library, it featured more than 500 ink paintings from around the world in five display categories: ‘Portraits’, ‘Flowers and Birds’, ‘Landscape’, ‘Animals’ and ‘Modern Ink’.
Due to new social distancing requirements, the physical exhibition came to a premature halt. With Pico’s help, it was quickly transformed into a virtual exhibition tour which enabled online visitors from around the world to experience and learn about ink artwork immersively.
digital
Debut of AWE Mobile Studio at large-scale public event
In 2021 AsiaWorld-Expo (AWE) announced a HK$600 million renovation aiming to enhance its facilities and offer business partners and visitors a new and improved experience. One innovative element of the programme was the AWE Mobile Studio, self-contained and environmentally friendly meeting venue.
Pico was commissioned to design and build the very first example in time for a debut at the pre-show engagement activity prior to the Music Is Live concert at AWE in September 2021. The Mobile Studio turned this large-scale public event into an iconic O2O2O event by connecting the host and audience to both virtual and physical encounter.
digital
CENTRESTAGE 2021
Asia’s premier fashion event, CENTRESTAGE, is dressed to thrill for its return as a physical show during 10-12 September at the Hong Kong Convention and Exhibition Centre. Pico is responsible for overall show creative, show choreography and production, show management and content production, and digital and technology application for four key fashion shows.
Find out more
activation
Carlsberg x 7-Eleven
A 12-month long splashy, immersive promotion at a 7-Eleven x Carlsberg Crossover Themed Store ensured that “Carlsberg Smooth Draught” flowed into Hong Kong without a hiccup. Located in Discovery Bay, the specially themed shop was created after Pico’s appointment to strategise a brand campaign for Carlsberg. Refreshing branded elements and colour schemes helped make the shop one of the city’s most popular selfie spots – as well as a great place for a cold drink.
View the case study
virtual
The 20th GS1 Hong Kong Summit
‘Scaling Digital Transformation • Cultivating Digital Assets’ was the theme for the 20th edition of the GS1 Hong Kong Summit. Held in June 2021 and co-located with the GOVirtual Business Expo for the first time, the event focused on the integration of technologies and strategies that drive digital transformation and smarter business.
Another ‘first’ for the Summit’s 20th edition was its live broadcast. In all, more than 1,300 delegates from cross-sector trades – including several from Greater Bay Area cities – joined the event in person and online to discuss topics ranging from new retail and digital trade finance to vaccine supply chain traceability, global supply chain agility and resilience.